CBS Mornings WHAT TO WATCH is helping Robby Krieger hunt down his iconic red Gibson SG Special, a crucial piece of early Doors history. Check out this segment discussing the missing guitar.

UPDATE: We’ve now learned that the actual serial number is 88779

If you have a ’63 or ’64 Gibson SG Special, check the back of the neck for serial number 88779. If you find it, and it can be authenticated, we will buy the guitar from you, and will also give you an exclusive hand-signed Gibson SG hand-painted by Robby Krieger, along with an autographed copy of his new book, SET THE NIGHT ON FIRE.

If you think you have Robby's guitar, email us at FindRobbysGuitar@gmail.com!

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The Doors channel is the official YouTube home of classic Doors live performances, The Doors albums, and contemporary performances and content honoring The Doors featuring John Densmore and Robby Krieger.

With an intoxicating, genre-blending sound, provocative and uncompromising songs, and the mesmerizing power of singer Jim Morrison’s poetry and presence, The Doors had a transformative impact not only on popular music but on popular culture.

The Doors’ arrival on the rock scene in 1967 marked not only the start of a string of hit singles and albums that would become classics, but also of something much bigger – a new and deeper relationship between creators and audience. Refusing to be mere entertainers, the Los Angeles quartet relentlessly challenged, confronted and inspired their fans, leaping headfirst into the heart of darkness while other bands warbled about peace and love. Though they’ve had scores of imitators, there’s never been another band quite like them.

CBS Mornings WHAT TO WATCH - Robby Krieger Guitar Quest